Our Story

With many decades of combined experience in the retail & ecommerce space, our team set out to build technology that rewarded hard working people across the public sector while giving back at the same time.

We built Heart Cart to allow our users to enjoy great discounts and our charity partners to raise money. Our vision is to build the UK's most successful B Corp (see the video for more on what this means).

Our Vision

To build the biggest range of online & offline offers and discounts for our deserving Public Sector workers
Create a business that generates a sustainable revenue stream for charity
Generate £20 million for relevant charities and communities over 10 years

Founding Team

Robert Gray

Robert built and sold a business offering storage and online development services for students in 2010.  

Since this time, Robert and Angus have partnered on a number of businesses, providing online tracking and big data analytics to large companies such as ASOS and SkyScanner.

It was Robert’s family's experience and benefit of the Maggie's Center that helped form Heart Cart’s mission.
Shannon Edwards

Shannon has years of experience supporting the successful launch and expansion of some of the fastest growing brands online.

She has held senior roles at Netflix and eBay, and managed the growth of ShopStyle in Europe which is one of the worlds biggest online shopping platforms.

Shannon’s experience as a mother with a sick child cared for by the NHS has helped drive her passion for Heart Cart.
Angus Morrison

Angus co-founded the fashion retail company USC which grew to £100m turnover business with 55 stores across the UK and was sold to Tom Hunter’s West Coast capital in 2006.

Angus has deep entrepreneurial experience with investments across retail, travel, technology and property.